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Birth Of The Cafe Racer Mural Inside Ace Cafe Sanford Before it was a style… it was a challenge. In post-war London, a new breed of motorcycle rider emerged. Young, restless, and obsessed with speed, music, and rebellion, they gathered at a small transport cafe on the North Circular Road called the Ace Cafe . This was the birthplace of what the world would come to know as the cafe racer . These riders were known as Rockers , leather-jacketed, pompadour-wearing outsiders who lived for rock ’n’ roll and the roar of their engines. Their motorcycles weren’t about comfort or long-distance touring. They were about one thing only: going faster than the song on the jukebox. Racing the Jukebox The ritual was simple. A rider would pull up to the Ace Cafe, drop a coin into the jukebox, and select a song, often something loud and fast like Eddie Cochran or Gene Vincent. Before the record finished Original Ace Cafe Jukebox Token playing, the rider would blast off around the North Circular loop and race back to the cafe before the final note hit. This wasn’t sanctioned racing. There were no trophies. Only bragging rights. To win, riders began stripping their motorcycles down to the essentials : No extra bodywork No comfort No unnecessary weight They lowered handlebars into clip-ons, swapped bulky seats for slim racing humps, added rear-set foot pegs, and tuned engines for speed. The goal was simple: lighter, faster, sharper. Thus, the cafe racer was born. More Than Speed, It Was Style At the heart of cafe racer culture was more than competition. It was identity. Rock ’n’ roll, motorcycles, and fashion became inseparable. Leather jackets, denim, engineer boots, and aviator sunglasses weren’t costumes, they were uniforms. Every rider was crafting their own look, just as much as they were crafting their own machine. The cafe racer wasn’t just transportation It was self-expression. Your bike said who you were.Your jacket said where you belonged. This fusion of speed and style created a culture that still influences motorcycling today. From London Streets to Modern Roots The spirit of the cafe racer never died, it evolved. What started as stripped-down British twins racing the jukebox became a global movement of builders, riders, and designers who believe motorcycles should look as good as they perform. That same philosophy lives on at 73 Moto . Our designs are rooted in the history of the cafe racer, rebellion, craftsmanship, and individuality, while pushing forward into a new era of moto style. Every jacket, shirt, and piece of gear we create carries that DNA: performance-driven, visually bold, and unapologetically authentic. We don’t just borrow from history.We ride with it. The Legacy Continues The cafe racer was never about trends. It was about attitude. Ride fast.Look sharp.Stand apart. From the jukebox at the Ace Cafe to the streets we ride today, the cafe racer remains a symbol of freedom, music, and motion. It’s proof that motorcycles are more than machines, they’re culture. And at 73 Moto, that culture is still alive.

The Crash – A Turning Point It was one of those Florida mornings where it actually felt good to get outside, rare in the dead of summer. Down here, the heat hits like a wall, and summer is like winter up north. It keeps most of us inside under the A/C or sitting at the bar wondering if we should’ve bought a boat or a jet ski instead of a motorcycle. KTM XCW 300 That Morning I usually don’t ride my dirt bike solo, especially not way out in the Ocala National Forest. But it’s tough to find guys who are into all of it like I am, track, street, and dirt. Most of my crew sticks to the asphalt, and I get it. Riding in Florida’s sugar sand is a full-body workout, and it’s not for everyone. I had plans to ride that morning with a friend, but he had truck trouble the night before. I thought about skipping it, but I needed to get out and clear my head. I’ve ridden Wandering Wiregrass more times than I can count, solo and with a crew, so while I knew I’d be alone, I wasn’t too worried. I said a quick prayer like I always do before hitting the trails, asked for some protection, and set off without any plan to push hard. Just wanted to ride. The Hilltop That Morning The conditions were actually perfect. We’d had some rain, and I headed out early before the heat cranked up. I found myself on a few new trails I hadn’t explored before, heading east down the powerline. I was looking for a landmark on the map, Shockley Cemetery, but ended up finding something else. There was a small hill, which always gets my attention out here since Florida’s pretty flat. I stopped, took some photos, and cracked my first water. I was stoked on this new fender pack I’d installed, perfect spot to stash water, phone, and keys without having a backpack bouncing around on my neck. When I checked my phone, I realized I’d blown past the cemetery but saw another point of interest on the map, a lone gravestone for someone named Jeremiah M. Brewer, tucked out in the woods. I followed the trail and found it. Just one headstone, way out there. Turns out Jeremiah was a soldier buried there since 1877. I’d gone pretty deep at that point, so I decided to head back toward the truck. I figured I’d make a pit stop, grab another water, and maybe go back out again. I was working my way back, following the trails back toward the powerline and the trailhead. About a quarter mile from the truck, I wasn’t even riding that hard. Usually, I open it up a bit in that section, it’s straight, wide, and has a mix of hardpack, whoops, and sugar sand. But that day, I was cruising. Not pushing it. Just flowing. Then it happened. My front tire kicked hard to the right, then to the left, and in a split second I remember thinking clear as day:  “I’m going down.” I don’t remember being in the air or the landing, just waking up flat on my back, staring at the sky, gasping for air. “You just got the wind knocked out of you,” I told myself. “Breathe. You’re fine.” But I wasn’t fine. Every breath hurt like hell, and I could tell something wasn’t right. I laid there grunting, trying to keep my cool, but it was clear,  this wasn’t just a bruised rib or a sore shoulder. I tried to roll over. Bad idea. The pain was brutal. So I just laid there thinking I’d bounce back in a few minutes. I told myself I’d get back to the truck, load the bike, and drive to the hospital. Amazing how we lie to ourselves in moments like that. I managed to roll onto my knees, resting my head on the bike seat. The bars were buried in the sand, and gas was dripping from the overflow. I figured if I could lift it up, I could lean on it and maybe start moving. I grabbed the seat and pulled. Nope. That wasn’t happening. That’s when it hit me:  “I’m in real trouble.” I laid back in the sand and looked up the trail. My new fender pack,  the one I was so pumped about,  had flown off mid-crash and was about 50 feet away. I thought, Okay, it’s Saturday, someone else will be riding. I’ll wave them down, have them grab my key, and help me out.  Still fooling myself. I laid there for what felt like 30 or 40 minutes. I could hear bikes off in the distance. Every time I heard one, I’d raise my arm. But in the forest, a bike can sound close when it’s actually a mile away. And just like that…  gone. Then the ants showed up. Crawling on me, biting. I knew I had to move. I dug deep, flipped to my stomach, and crawled to my pack. That crawl felt like it took everything I had left. At first, I was thinking I’d call my wife. But by the time I got there, I knew better. I needed to call 911. I had cell service, somehow. I made the call. The dispatcher had trouble locking in my location, and I couldn’t talk well, every breath was shallow and sharp. But I was familiar with the area and told her, “I’m about a quarter mile in, under the powerline, just off the Wandering Wiregrass trailhead.” She stayed with me on the line, updating me as help got closer. “I can hear the sirens now,” I told her. Within 15 minutes, they were at the trailhead. Getting in to reach me was another story. After some back and forth, the crew decided to drive in. Thank God they did. Being carried out would’ve been a nightmare. They reached me, braced my neck, cut away my jersey, and assessed the damage. Boots, chest protector, jersey,  all left behind. Then came the call I’d been dreading. My wife. “Hey babe… don’t freak out, but I’m going in an ambulance.” She didn’t believe me at first. “Sean, don’t be an ass. I know you’re joking.” I couldn’t even respond. The emotion finally hit. I handed the phone to the medic. “Yes, ma’am,” he said, “we’re with your husband. He’s okay, but we’re taking him to the hospital.” They slid the board under me and loaded me up. The team had to carefully plan how to get out without getting stuck, but once they figured it out, we were gone. My bike, my gear, my pride,  all left behind in the sand. But I was alive. The closest trauma center was in Sanford 55 minutes away so I was headed home. Just not the way I thought I’d get there. The Aftermath – Why We Ride Together I finally arrived at the hospital and didnt see them because I was strapped to a stretcher but no surprise my family was there waiting for me. Kelsey, Bella and Greyson, I teared up when I saw them over me in the emergency room and took a brief moment to thank God for all that I have.  I was so thirsty and remember I was on my way back to my vehicle on the trail to get more water when this happened now all I wanted was a drink of water. That’s it. The nurse shook her head and said, “Not until the doctor sees you. In case they need to rush you into surgery.” The pain had gone from bad to unbearable. Whatever they gave me in the ambulance had started to wear off, and it was clear they’d maxed out what they could give me on the way. They tried to ease it with another dose, but it barely touched the edges. I just wanted to lean over and get the weight off my back, but every time I tried, the nurse would rush over “You need to stay on your back and stay still.” No one knew yet if there was damage to my neck or spine, so they weren’t taking chances. But man... my back was on fire. And yet, I knew the meds had done something, because I felt just good enough in the ambulance to snap a selfie. A stupid little moment of levity in the middle of chaos. Word started to spread quickly. My phone lit up with messages. One of the first to reach me in person was Ram — a close friend and a doctor at another local hospital. He dropped everything to come check in. By then I’d already been through a full round of scans — CT, X-rays, MRI. Ram looked them over and called a neurosurgeon he knew personally. The early opinion? Maybe I’d lucked out. It might not require surgery. But we’d have to wait for the neurosurgeon from the hospital to make the call. That wait ended up being 26 more hours. But in the meantime, help started pouring in. Kevin and Dawn — two longtime friends — called as soon as they heard what happened. “What can we do?” My wife passed along the offer. And even though I hated to ask, there was one big problem: my bike and all my gear were still out there in the forest. Without hesitation, they stepped up. They drove out to the trails, saw the scene of the crash, and didn’t blink. It started pouring rain, Florida style, but that didn’t stop them. Dawn got on my bike and rode it through the sand back to the trailhead. They loaded it up on my trailer, unhooked it, and brought it back to the house. Then, without skipping a beat, they turned around and went back out again to pick up my car. The key had been with me in the ambulance, tucked safely into the only thing I still had with me: my trusty fender pack. Pic From Dawn Picking Up My Gear Dawn told me later that the KTM fired up with a single push of the button, electric start never felt more heroic. So let’s look at this. A doctor friend stepped in on his own time, made calls to a neurosurgeon, and gave me hope when I needed it most. Two friends spent an entire day driving to Ocala, twice, in the pouring rain to rescue my gear and my pride. Meanwhile, my phone was flooded with messages, people checking in, offering help, sending love. This... is the bike community. This is why we ride. Not just for the adrenaline, or the freedom, or the machines, but for each other . When one of us goes down, the whole crew shows up. And in that hospital bed, hurting and unsure what came next, I started to see it clearly: This was more than a crash. This was a wake-up call. The Shift – A New Chapter It’s been a week since the crash. The bruises are still fresh, the pain is still there, but something deeper has started to settle in peace, perspective, maybe even purpose. My Cut Up Jersey Recovered By Kevin & Dawn The calls, the texts, the visits, the prayers especially my family and all of my wife, Kelseys, sacrifices and holding in her urge to tell me how worried she was and how stupid I am for riding by myself. all of it helped carry me through. Every message, every “you good?” or “whatever you need,” patched me up in ways no doctor could. That kind of love doesn’t just come from nowhere. That’s community. That’s family. That’s the soul of this 73 Moto tribe. I’ve spent the past few days doing what I never make enough time for, sitting still. Thinking. Praying. Reflecting. This wasn’t just a crash. It was a page turning. A chapter closing. And a new one opening wide. With the all-new Ace Cafe about to open, it’s hard not to feel like this was symbolic, like something bigger was at work. It leaves me wondering: do we create our own reality sometimes without meaning to? We pray for change, we ask for our path to shift, we ask God to intervene… but maybe we’re not paying attention to the signs. Maybe we’re not following the trail markers. And maybe, sometimes, it takes a hard jolt,  or a big crash,  to shake us awake. That’s what this feels like. I’ve been praying for clarity. For direction. For some kind of shift. I didn’t expect it to come from the dirt, but maybe that’s exactly what I needed. God answered,  not with a whisper, but with a wake-up call. And He didn’t just show up. He showed up through people. A few days after the crash, I made it to the 73 Moto meetup,  back brace and all. I wasn’t sure what to expect, but what I walked into hit me hard in the best way. People didn’t just say hello. They said, “Can I hug you?” And then they did,  gently, carefully, wrapping their arms around me like they meant it. And they did. Sara came up and told me how scared she’d been when she heard. Gordon, Peter, Deb, Ashley, so many others,  stopped everything to listen, to check on me, to offer help. I had the chance to share the story in person, standing there surrounded by people who genuinely cared. It was overwhelming in the most beautiful way. And it hasn’t stopped. Tomorrow, David is bringing us dinner,  just because. Just to help. And I know more help will come, because that’s who this community is. This is what it means to ride with people who live with heart. This is why we ride. This is why we build. Not just for the bikes. Not just for the speed. But for the connection. For the meaning. For the reminder that we’re never doing this alone,  not the riding, not the crashing, not the rebuilding. So yeah, this is a new chapter. Maybe one I planned for, maybe one planned for me. But one I’m walking into with open eyes, a grateful heart, and a little more faith in the road ahead. Because even when the trail gets rough,  I know now, without a doubt,  I’m on the right path. And I’ve got the right people riding with me. 73 MoTo 🏁

Motorcycling has always been about freedom, rebellion, and pushing boundaries . But for too long, the women who ride have been overlooked . She Rides: The Women’s Motorcycle Revolution  is here to change that. This isn’t just a film—it’s a movement. And this movement needs ALL riders—men and women—to stand with us . We’re telling the untold stories  of women who have defied expectations, conquered racetracks, and paved the way for future generations of riders. With over $200,000 already invested , She Rides  is nearly complete. But now, we need one last push to get this film out to the world —and that’s where YOU come in. This Isn’t About Money—It’s About Support Yes, we’re raising funds on Indiegogo , but this campaign is about something bigger . It’s about proving that this story matters. It’s about showing the world that the women who ride— past, present, and future —deserve to have their voices heard. We need support from both men and women , from lifelong riders to those who just love the culture. This film is for everyone who believes that motorcycles are about passion, freedom, and breaking barriers—no matter who you are. She Rides at Mama Tried Even if all you can contribute is $10 , your support sends a powerful message: 🔥 Women in motorcycling deserve recognition. 🔥 Their stories matter. 🔥 This film needs to be seen. We’re asking for support, not just dollars.  If enough people stand with us—even with a small donation—it tells the industry, the media, and the world that this is a film worth watching . Back the Film & Get Exclusive Perks! To show our appreciation, we’ve created limited-edition perks  ONLY available to our Indiegogo backers: Did I Ask Hoodie 🎟️ $50+ (1st Gear)  – Early Digital Release 👕 $150+ (2nd Gear)  – She Rides  “Pit Crew Pack” 🔥 $500+ (3rd Gear)  – Crew Chief Hoodie + T-Shirt Combo + She Rides Hat and more 🎬 $750+ (4th Gear)  – Team Manager Your Name in the Film Credits + Hoodie + T-Shirt 🎞️ $1000+ (5th Gear)  – Checkered Flag - VIP Screening Invite + Your Name in the Film + All Merch 🏍️ $1,000+ (6th Gear)  – World Champion - ✅ VIP Premiere invitation Screening 2 Tix – Experience film at exclusive screening ✅ VIP Memorabilia Your Support Could Win You a 73 Moto Cordura Riding Jacket! To show our appreciation, we’re also giving away an exclusive 73 Moto Cordura Riding Jacket  to one lucky backer. Here ’s how to enter: ✔ Be one of the next 50 contributors to our Indiegogo campaign. ✔ Your contribution level  determines your chances: 🎟️ Tier 1 ($25+)  = 1 Entry 🎟️ Tier 2 ($50+)  = 3 Entries 🎟️ Tier 3 ($100+)  = 10 Entries 🎟️ Tier 4 ($250+)  = 15 Entries 🎟️ Tiers 5 & 6 ($500+)  = YOU GET A JACKET—no drawing necessary! The clock is ticking , and once we hit 50 new backers, the giveaway is closed! Be Part of the She Rides  Movement This is our moment  to make history. If you ride, if you love motorcycles, if you believe in breaking barriers— this is your chance to stand with us. 🚀 Support She Rides  on Indiegogo Today →  [Indiegogo Campaign Link] Every dollar. Every share. Every rider who stands with us makes a difference. Let’s cross the finish line together. The Womens Motorcycle Revolution

At 73 Moto, we know that your riding gear isn’t just about protection—it’s a statement. Whether you’re tearing down the open road or cruising through town, your jacket should be a perfect blend of style, safety, and comfort . With riders showing a huge interest in our jackets , we’re diving into what makes them the ultimate must-have for motorcyclists  and why they’re gaining so much attention. 1. Why Every Rider Needs the Right Jacket A great motorcycle jacket does more than look good—it’s your first line of defense  against the elements and the unexpected. Our jackets at 73 Moto are designed for maximum comfort, durability, and protection  while maintaining a sleek, stylish edge. Here’s why they’re a cut above the rest: CE-Certified Protection:  Built with high-quality Cordura or leather, each jacket includes CE-certified armor  to keep you safe on the road. Lightweight & Comfortable:  Unlike bulky leather jackets, our designs are made for all-day wear without compromising safety. Designed for Riders, by Riders:  Every stitch, patch, and stripe is inspired by real riders who understand what works. 2. The Best Jackets in Our Collection 🔥 The 73 Moto Men’s Leather Jacket Classic racing stripes and premium leather Lightweight, breathable, and durable CE armor included for protection 👩‍🦰 The 73 Moto Women’s Leather Racing Jacket Women’s cut for a sleek, tailored fit Designed with classic 7 & 3 stars artwork Premium materials for both fashion and function 🌎 The 73 Moto Unisex Cordura Riding Jacket High-performance Cordura fabric for superior durability Wind-resistant and breathable design Perfect for both men and women Each jacket is built with a blend of heritage and modern innovation , giving you the perfect balance of function and style. 3. Jackets That Are Turning Heads Our analytics show that riders can’t get enough of our jackets page , making it one of the top destinations on our website. If you haven’t checked them out yet, now’s the time to upgrade your gear! 🚀 Limited Edition Releases:  We drop special designs throughout the year—stay tuned for exclusive new styles ! 📸 Join the 73 Moto Movement:  We love seeing our riders in action! Tag us on Instagram @Seventy3Moto with #73MotoGear for a chance to be featured. 🔥 Ready to Ride?  Browse our full collection now and find the perfect jacket  for your next adventure. [Shop Now] https://www.seventy3moto.com/ Final Thoughts: A motorcycle jacket isn’t just a piece of gear—it’s an extension of your personality. At 73 Moto, we’re proud to bring you jackets that are as tough and stylish as the riders who wear them. Stay safe, ride hard, and look good doing it. #73Moto #RideFastLookGood Want to stay updated?  Subscribe to our newsletter for the latest releases, exclusive discounts, and more!

At 73 Moto, we're not just about motorcycles—we’re about the spirit of adventure, the courage to chase dreams, and the belief that the road belongs to everyone. That’s why we’ve poured our hearts into She Rides , a documentary that captures the essence of women riders across the world. It’s more than just a film; it’s a testament to every woman who’s ever felt the call of the open road and answered with a throttle twist. Produced by 73 Moto Productions and directed by Gareth Maxwell Roberts, She Rides showcases stories of women who defy expectations, break barriers, and inspire others to ride free. These women, whether seasoned bikers or first-time riders, share a passion that transcends gender. They prove that motorcycling isn’t just for the boys—it's for anyone with the courage to live life on their own terms. 73 Moto’s New Women’s Apparel Line: Ride Bold, Ride Free In honor of the fearless women who embody the spirit of She Rides, we’ve crafted a new line of women’s apparel at 73 Moto. It’s not just about style—it’s about creating gear that’s as powerful, daring, and unique as the women who wear it. Women’s Leather Racing Jacket : This jacket is designed for the women who ride hard and live fast. Made with premium leather and equipped with CE-certified safety pads, it offers protection without sacrificing style. The classic racing stripes and tailored fit make it perfect for any woman who’s ready to hit the road in confidence. Unisex Cordura Jacket: For those who seek durability with a modern twist, our unisex Cordura jacket is the ultimate riding companion. Lightweight yet built tough, it offers the same level of safety with a sleek design that works for everyone. Whether you’re cruising through the city or taking on a weekend adventure, this jacket has your back. Men’s Leather Jacket : Don’t worry, guys—we haven’t forgotten about you. Our men’s leather jacket is rugged and refined, offering the perfect blend of function and fashion for any rider who wants to feel invincible on the road. T-Shirts That Speak to the Soul We’re also proud to introduce three new pieces that aren’t just apparel—they’re statements. These shirts are for the women who live fast, ride hard, and look amazing while doing it. 73 Moto Women’s V-Neck : Featuring our original Dapper Head artwork, this super-soft V-neck is more than just a shirt—it’s a nod to the bold and dapper spirit of our 73 Moto riders. Perfect for any woman who wants to represent with comfort and style. Girls Ride Fast T-Shirt: This isn’t just a tee—it’s a declaration. With original artwork showing a woman riding a motorcycle and the words "Girls Ride Fast," this piece celebrates the unstoppable energy of women on the road. Whether you’re riding or just dreaming of your next adventure, this shirt speaks to the power of going full throttle in life. Retro Crop Top with 7 and 3 Stars, Wings, and a Rainbow : Retro meets rebellion with this all-new crop top. With its playful design featuring the 7 and 3 stars, wings, and a rainbow, it’s a tribute to the free-spirited rider who embraces the joy and vibrancy of every moment. Super soft and cool, this crop top is perfect for those sunny days when you just want to ride into the sunset. A Movement Fueled by Passion At 73 Moto, we’re more than a brand—we’re part of a community that celebrates the love of riding and the freedom it brings. Our involvement in She Rides is deeply personal because we know that motorcycles aren’t just machines—they’re an extension of the rider’s spirit. Every twist of the throttle, every mile conquered, is a testament to the strength, resilience, and freedom that motorcycling represents. Our new women’s apparel line is built to honor that spirit. It’s designed for the women who embrace the road, who ride with passion, and who understand that style doesn’t have to sacrifice safety. Whether you’re suiting up in our leather jackets or rocking one of our statement tees, we want you to feel empowered, confident, and ready to take on whatever the road throws your way. Join the Movement Stay tuned for the release of She Rides , and be sure to check out our latest women’s apparel line on our website. At 73 Moto, we’re here to support your journey, on and off the road. Gear up, ride free, and never stop chasing adventure.

We're gearing up for Barber Vintage Festival 2024 , and this year, 73 Moto is coming back with a bang! After an unforgettable experience last year, we knew we had to return – and this time, we're taking things to the next level. Our booth has tripled in size, and we couldn’t be more excited to announce that we're partnering with Ace Cafe Sanford and the groundbreaking She Rides Film . She Rides is a full-length documentary produced by 73 MoTo Productions and directed by the renowned Gareth Maxwell Roberts , who is best known for the critically acclaimed "Oil In The Blood." The documentary highlights the powerful, inspiring stories of women in motorcycling, and we're proud to be part of this incredible journey. The Road to Barber – Ride Along with Us The journey to Barber Vintage Fest is half the fun! This year, we're taking a 9-hour convoy to Birmingham, Alabama, with several cars, an RV, and 5-6 riders following us. It’s going to be an adventure, and we can’t wait to share the ride with fellow motorcyclists and enthusiasts. If you're planning on attending, be sure to stop by our expanded space in the Fan Zone . Not only will we be showcasing new 73 Moto merchandise , but we’ll also be releasing some amazing new women’s items and our all-new 73 Moto riding jackets . These jackets are designed for style, comfort, and durability – perfect for the road. About Barber Vintage Fest For those who haven’t been, Barber Vintage Festival is a must-see event for anyone who loves motorcycles. Held annually at the Barber Motorsports Park, it’s one of the largest vintage motorcycle events in the world. With bike shows, vintage races, a massive swap meet, and plenty of activities for enthusiasts, it’s a celebration of all things two-wheeled. We’ll be there all weekend, hanging out with fans, talking about our latest projects, and, of course, showcasing the She Rides documentary . If you're a fan of motorcycle culture, love vintage bikes, or want to check out the latest from 73 Moto, Ace Cafe Sanford, and She Rides Film, make sure to stop by our booth! - 73 Moto - Barber Vintage Festival - Ace Cafe Sanford - She Rides - Gareth Maxwell Roberts - Oil In The Blood - vintage motorcycle event - motorcycle merchandise - riding jackets - women’s motorcycle gear - motorcycle documentary - motorcycle culture - Barber Motorsports Park - vintage bike show

If you build it they will come. The original quote is slightly different, but I haven’t watched Field of Dreams and honestly, I like the wrong one better because it brings up the idea of community, of people coalescing around a figure, an idea, a symbol. And in a way, that’s exactly what happened in Sydney more than 10 years ago when Mark Hawwa decided, together with a handful of his friends to dress up in dapper attire and ride on the city streets on vintage bikes to try and raise money for men’s health. He built it and they came. And how they did! From 64 cities and 3,000 riders in 2012 to 893 cities in 107 countries and 106,000 riders. From 277,000 Aussie Dollars in 2013 to 7,450,000 American in 2023. The importance of the causes is rapidly evident when you look at numbers. Mental health - one man on average every minute ends his own life. One flame extinguished. A brother, a father, a husband, a friend lost. The burden is getting heavier and harder to bare on one’s own. Prostate cancer - the second most common type of cancer in men. Over 10,000,000 men around the world have been touched by this scourge. These numbers alone should make you shudder. They should also make you think. That’s a wide net cast over the entire globe. You might be a man that finds himself caught in it. You might love a man who will be. You might look up to one. The goal of the DGR, at the end of the day is to try to make sure that these men will be in our lives for as long as possible. And so I’m writing these lines with optimism for the future, optimism sparked by the ever increasing amount of donations the DGR receives every year to fund their programs. I’m writing with gratitude for those who make the rides possible every year. This year I’m riding in the Sanford ride, hosted by Sean - someone who is building it and they are coming. The Sanford DGR found its new home at 73Moto and while the cause is serious, the event itself is a joyous cause for celebration. The afterparty Sean has planned at The Basin is promising to be a proper riot. Rumor has it there might be some prizes up for grabs. There are even whispers of an elusive 2024 73Moto coin. Find out for yourself. EvilMotoz is another embodiment of the philosophy in this post’s first paragraph. A sponsor of the Sanford ride, sure. But what’s going on in the EvilMotoz garage is more than just helping out with a dollar donation. The DGR was always supposed to be centered around vintage bikes and old Brit singles, twins and triples are getting a new lease on life in the Delaney Park shop all the time. Maybe this year you didn’t manage to get that 60s Bonnie going in time for the ride. Maybe next year EvilMotoz might do it for you. At the end of the day it’s a team effort. A lot of us show up, ride the ride and don’t give much thought to all the planning behind it and all the small details. You probably don’t know about the back and forth Sean, David, Jason and Laura had with the powers that be about the route. And you might not know that Miguel from MotoVida graciously did the posters and photo wall for free, or that Sky Powersports in Sanford, despite not being a Triumph dealer (one of the DGR’s traditional partners) donated to the cause. Lastly, for you and I, this ride might just be a way to help a good cause, but for some of us it is so much more. Among us, there are riders or sponsors for whom the causes supported by the DGR hit home in a way that we probably won’t be able to understand and hopefully will never have to confront. Tony, our ride leader this year is one such person. While I’m a bit of a stickler when it comes to writing style, I think his words are more important than my exercise in penmanship and so, rather than paraphrasing, I’ll let him tell you below why the DGR is important to him. “In January of 2015, our family was forever tragically affected by a close family member’s suicide.  While navigating through the pain associated with such a loss, I began to openly speak about depression, mental illness and suicide, quickly learning the affects are widespread while hearing of other’s personal stories.  This ride quickly became a passion, learning the people we ride with are just as important as the reasons we ride for. I have never had the opportunity to assist in the planning, let alone lead the Distinguished Gentleman’s Ride.  Sean from 73Moto has graciously provided this opportunity, an opportunity I do not take lightly.  I promise this will not only be an amazing ride and one hell of an after party, but I will forever make myself available to the riders who desire to share their stories and/or challenges.  It is through compassion and caring that the biggest differences are made.  On May 19th,  we will purposely bring attention and awareness in the coolest & classiest of ways for those fighting and the ones we have lost.” So come up to The Basin on the 19th of May. Ride with us. Thank all these folks for the effort they put in. Donate for a great cause. Check in on your friends and loved ones. Check in on yourself. Ride dapper!

There's a unique feeling that comes with straddling your bike, the engine humming beneath you, and the wind rushing against your face. But what if that exhilarating ride could make a difference in someone's life? Welcome to the Distinguished Gentleman's Ride—an event that combines the thrill of motorcycle riding with the power of giving back. Join us on an extraordinary journey as we ride for a cause and make a difference in our community. The Heartbeat of the Ride Picture this: a sea of dapper riders, each donning their finest attire, gathering together for a common purpose. The camaraderie is palpable, the excitement contagious. This is the essence of the Distinguished Gentleman's Ride—a celebration of style, unity, and philanthropy. Riding with Purpose But beyond the stylish attire and impressive motorcycles lies a deeper purpose. Each twist of the throttle, each mile traveled, is a testament to our commitment to raising awareness and funds for men's health issues. From prostate cancer to mental health, our ride serves as a beacon of hope and support for those in need. A Call to Action: Ride with Us Are you ready to join the movement? Whether you're a seasoned rider or a newcomer to the world of motorcycles, there's a place for you in our ride. Sign up today and become part of something truly special. Together, we can make a difference—one ride at a time. Be a Champion of Change: Sponsor Our Ride But our journey doesn't end with riders alone. We're calling on local businesses and organizations to become sponsors of our ride. By partnering with us, you'll not only showcase your support for men's health initiatives but also gain exposure to a diverse and passionate community of riders. Celebrating in Style: The Afterparty After our ride, the festivities are far from over. Join us at The Basin bar at Henrys Depot Food Hall for an unforgettable afterparty. Raise a toast to our achievements, mingle with fellow riders, and revel in the joy of giving back. Prizes will be awarded for most dapper and most money raised. Together, We Ride In a world where it's easy to feel disconnected, the Distinguished Gentleman's Ride offers a chance to come together, make a difference, and ride with purpose. Whether you're in the saddle or cheering from the sidelines, your support is invaluable. Join us as we ride for men's health and pave the way for a brighter future. Ready to make a difference? Sign up for our ride, donate to our cause, or become a sponsor today. Together, let's ride for a cause and change lives one mile at a time. Get your 73 MoTo coin and get special discounts and coin member benefits!

It’s a shitty, rainy Saturday afternoon, so no motorcycling going on. Not that the weather is making much of a difference anyway since both of my bikes are down. Feels like the kind of weather that would have prompted Raymond Chandler to write “Killer in the Rain”. I don’t have such lofty aspirations, but Sean decided to give me homework as I was leaving The Basin on Thursday evening. “Give me something on American Flat Track” he says to me, as I’m walking out the door. Fitting, since we’re going to the Sons of Speed Vintage Outlaw Motorcycle Racing event in 2 weeks (assuming I actually got off my lazy ass and wrote this whole thing on February 17th). Not fitting, since I know virtually nothing about flat track racing and this means I have to do research, which is work, which is something I don’t particularly enjoy doing. But if you’re reading this, then I did the research and we’re all a bit more knowledgeable… maybe. Now, you might not know it, but as Floridians, we walk on racing hallowed ground every day. Obviously, we all know about all the current yearly events that take place in our state. But what you might not know is that everything that IS now can trace its origins right back to the hard packed sands of Daytona Beach on March 26th, 1903. On that day, in front of the Ormond Hotel, 3000 of the Gilded Age gentry gathered to bear witness to the first ever officially sanctioned automotive race, between (weirdly) 3 automobiles and 1 motorcycle - built and piloted by one Swedish immigrant named Carl Oscar Hedstrom. On the side of his motorcycle, a marque destined to become iconic was painted - Indian. That fateful day changed people’s relationship with internal-combustion powered vehicles forever, as Hedstrom’s Indian motorcycle set a land speed record of 57 mph. 57 MPH IN 1903!!! With no suspension, no safety gear, running on bicycle tires. It took Hunter Stockton Thompson another century to put into words what people instinctively realized that day: “… fast is better […] . Being shot out of a cannon will always be better than being squeezed out of a tube. That is why God made fast motorcycles, Bubba…”. From that day on, speed became a means, a goal, a purpose, a reward, a drug, a cure, a GOD. As motorcycle manufacturing slowly found its footing in America, the first real wave of racing crashed against the shores of the New World in the early 1910s with the big (at the time) 3 - Harley Davidson, Indian and now long defunct Excelsior duking it out for supremacy on wooden velodromes, with high-tech, cutting edge, expensive prototypes. If you’ve ever laid your peepers on one of those old sepia-toned photos of racers from back in those days, you might have noticed that the machines were really no more than bicycles with engines strapped to them and the safety gear, if any at all was about as crude as it got. This ensured that the racers typically had a life expectancy from about now until you reach the end of this post. And yet it didn’t matter. As long as life was fast, a fast ending wasn’t really a concern. January 2nd, 1920 marked the death of the first pro racer in America - Excelsior’s Bob Perry. So shocked was the president of Excelsior that he allegedly picked up a sledgehammer and single-handedly smashed all the racing prototypes, shuttering the company’s racing program and thus leaving Harley Davidson and Indian as the only big names in American motorcycle racing - a rivalry as old as time. Harley settled that rivalry pretty decisively in 1921, their “Wrecking Crew” (yes, the original name belonged to Harley) winning every event of the year’s racing season. As any good gambler would tell you - quitting while you’re ahead is a good idea and that’s what the Milwaukee Motor Company decided to do, especially since racing was starting to have diminishing returns on Harley’s showroom sales. Since racing against yourself is about as exciting as steamed broccoli, Indian had no choice but to call it quits too. Just because the money tap was tightened, doesn’t mean the people’s appetite for racing disappeared. Dirt track and hill climbs started gaining in popularity and by the mid 1920s, Indian introduced their single cylinder 350 cc Prince engine. One year later, HD came out with their Peashooter single and the race was back on, supposedly safer due to the smaller displacements and the AMA (founded in 1924 to regulate motorcycle racing) attempting to crack down on top speeds. Despite the small engines, this new generation of lightweight racers would still achieve speeds of over 90 mph and the illusion of safer racing was quickly shattered by a whirlwind of death in which racing superstars like Gene Walker, Ray Weishaar and Eddie Brinck got caught up. If their deaths proved anything it is that the quest for speed and victory continued undaunted, no matter the costs, no matter the risks. Around the same time, in 1925 , Excelsior gave motorcycle racing one of its last great gifts - the Super X 45 cubic inch engine (750 cc). Indian quickly followed suite, bumping their Scout engine up to 45 cubic inches. Harley showed up late to the 45 cubic inch party, in 1929 with the introduction of the Model D. Something else came in 1929, also starting with D - Depression. The Big One. And so it came, that 2 years later, despite dominating in Class A racing with their Super X machine piloted by racing prodigy Joe Petrali, Excelsior finally shut its doors for good, a victim of the economic turmoil that had engulfed the world. Left without a racing home, Petrali quickly found himself courted by Milwaukee and went on to dominate Class A racing to such an extent that the races were occasionally described as boring. And yet, with the financial troubles brought about by the Great Depression, Class A racing was quickly losing favor. At this point of the story, we come to a trait of Americans I’ve come to love and admire quite a bit - the ability to take hard times and squeeze out every last drop of good and fun that can be had. Nowhere is this more apparent than the South, where flat track racing was born. Its roots can be traced to the unsanctioned, unofficial races that started popping up around the country, such as the Jack Pine Enduro and the so-called Gypsy Tours. In 1933, Class C racing was first introduced - a new type of race, cheaper, for factory production bikes with 45 cubic inch displacements, open to any card carrying member of the AMA who dared roll a wheel over the starting line. In 1934, the first AMA Class C championship takes place in Jacksonville, Florida on February 22nd and in the following years, the championship moves back and forth between Georgia and Florida, finally settling in Daytona in 1937, with the inaugural Daytona 200, a race series started 5 years prior by the Southern Motorcycle Dealers Association, in an attempt to boost motorcycle sales during the Great Depression. The war restrictions led to the race being suspended from 1942 until 1947 but when it was back, oh boy! was it back with a vengeance. Soldiers returning from the front lines, in search of adrenaline, riding on surplus war machines generated a never before seen wave of interest in motorcycle racing and motorcycle riding in general. As a result of this, we have one small byproduct - a tiny gathering of a few bikes every spring in Daytona. Maybe you’ve heard of it. The 40s and 50s gave rise to a new generation of racing legends, some notable names being Bobby Hill, Bill Tuman and Ernie Beckman racing for Indian - so successful were they that, in a twist of irony, they were bestowed with the nickname “The Wrecking Crew”, a moniker that had belonged in the past to rival manufacturer Harley Davidson. The Wrecking Crew now belonged to Indian and so it has been since. Throughout the years, American Flat Track racing was where some of the great names of Grand Prix Motorcycle Racing first cut their teeth: Dick Mann, Kenny Roberts, Wayne Rainey and Nicky Hayden to name a few. Today, American Flat Track is widely seen as one of the most prestigious forms of dirt track racing. Formally regulated and well financed, it has come a long way from the board tracks of the 20s and the Gypsy Tours and hill climbs of 30s. But some things haven't changed - the thirst for adrenaline, the rambunctious nature of American motorsports and its welcoming of riders with democratically open arms. From the days of Joe Petrali’s Class A racing dominance, to Ed “Iron Man” Kretz and Babe Tancrede in Class C and all the way to today’s Indian Wrecking Crew of Jared Mees, Briar Bauman and Shayna Texter - Bauman, it’s always been about one thing and one thing only - speed, baby!

As the engine of 73 Moto continues to roar into 2024, we are thrilled to introduce a symbol of our shared journey and passion - the 2024 73 Moto Coin. More than just a collectible, this coin is your ticket to an exclusive world of benefits, connections, and experiences in the moto community. The Essence of the 2024 73 Moto Coin: The 2024 73 Moto Coin is not merely a piece of metal; it's a badge of honor, a token of appreciation, and a bridge to deeper connections within the motorcycle culture. Designed with the spirited moto enthusiast in mind, this coin encapsulates our commitment to fostering a vibrant community bound by the love of the open road. Exclusive Member Benefits: Exclusive Discounts: Coin members enjoy special pricing on select 73 Moto merchandise, making it easier to gear up with the best without breaking the bank. Early Access: Stay ahead with early access to new arrivals and limited edition gear, ensuring you never miss out on the latest from 73 Moto. VIP Event Invites: Gain exclusive entry to 73 Moto events, from thrilling rides to intimate meet-ups and innovative product launches. Members-Only Content: Delve into premium content within the 73 Moto app, including behind-the-scenes looks and enriching community features. Priority Service: Experience unparalleled service with priority handling of all your requests and inquiries. Community Recognition: Stand out as a valued member of the 73 Moto community, both in-store and online. Networking Opportunities: Connect with fellow coin members through exclusive community platforms, forging new friendships and riding companions. The Commemorative Coin: Beyond its tangible benefits, the 2024 73 Moto Coin is a collector's item that symbolizes your esteemed membership and unwavering passion for the moto lifestyle. Join the Ride: The 2024 73 Moto Coin is your invitation to deepen your engagement with the moto culture and the 73 Moto community. It’s an opportunity to not only enjoy exclusive perks but also to contribute to and shape the future of our community. The 2024 73 Moto Coin is more than just a membership; it's a journey we embark on together, with each coin holder contributing to the vibrant tapestry of our community. We invite you to join us in this exciting new chapter and to carry the spirit of the open road with you, wherever you may go. Welcome to the 73 Moto family. Let's make 2024 a ride to remember. Buy online or in store just $10 to join the club and get your coin! See more details online HERE Get The App for Apple *Android App coming very soon

A Story by Calin Baldea It’s about 5 PM as I’m putting pen to paper, literally. You’re not going to read this in that format, but that’s not essential. I’m just back from a ride, Lilith is cooling down in the Flaming Lounge and I felt inspired to tell you a story. It’s mine and maybe you find some value in it. Or maybe it just joins that dusty pile you’ve chucked in a back corner of your mind. But that’s the thing about stories - they need to be told. From there on out, the world can make up its own mind what to do with them. This is going to be a story about motorcycles, about lessons learned, friendships formed and communities found. I say ‘found’, not by mistake. See - community is a word that gets thrown around a lot in motorcycle circles. The other one is the F word - freedom, of course, whatever that means. What nobody tells you is that you need to find your own community. You need to find your own tribe. Sadly, getting your bike license doesn’t work like the admission to Hogwarts. Nobody places the magic Arai on your head which then yells out “STREET SQUID!”. A lot of stories you hear about on the internet involve people who started riding because their family did. Or their friends did. But what if you’re a 25 year old immigrant whose family hated the idea of motorcycles? What if all the people around you are the straight-laced type who see bikes as a one way ticket to go meet the Wizard of Oz? That’s MY story. And it started out for me back in 2015 with a Yamaha YZF R6, a bike wholly inappropriate for a beginner, which got dropped within the first weekend of ownership and sold after about 7 months, to fund the purchase of my Thruxton. I will unashamedly admit, I’ve always been a bit of an attention whore. And vintage or vintage-looking bikes garner attention. So it ended up being a fitting choice. Stylish, uncommon (at the time), dare I say - elegant, it harkened back to the golden age of motorcycling, the 60s bike culture in England, the mods and the rockers, the ton-up boys, Lewis leather jackets, the Brighton and Clackton riots, the Wild one, Marlon Brando and Steve McQueen. Oddly enough, people didn’t just coalesce around me after I got that bike. My motorcycle gang failed to materialize out of thin air. I had been sold a bit of a lemon, at least as far as the glitzy, photogenic Internet posts went. So I just went on alone for about three years, making some fun memories along the way, like riding 3000 miles around the SE of the US by myself. Little did I know back then that the times were about to change with the opening of the ACE Cafe. It’s gone now and if you missed it, at least in its first years, I’m sorry. It was that lightning in a bottle, a little corner of motorcycle history with a distinct flair of Americana. It was hundred of motorcycles gathered in one spot on Thursdays. It was the smell of beer and burnt rubber, of 2 wheeled chaos. It was American unruliness pasted over traditional British restraint. But sadly, it wasn’t meant to last. ACE served its last burger in 2023. By the time it closed and we lost that flash of 2-wheeled magic, tainted as it may have been by the street hooligans, burnouts and loud sound systems, I had found something else. Something better. Something more my own. I had found Cafe Moto. This wasn’t some theatrical encounter, It was just me sitting down at a bar with some old bikes parked in front, on a random Thursday afternoon. But that’s all it took. From that one Thursday afternoon in 2019, I was hooked. Weekends were great but Thursdays were bike night. Sweltering heat, pouring rain, frigid cold, it didn’t matter - bikes would always be parked in front of the Lure. Somehow, though, I showed up as things were getting quieter. While I was out doing my lone wolf thing, Cafe Moto had been busy organizing rallies and shows, building bikes and raffling them off for charity, hosting the Distinguished Gentlemen’s Ride. They had started a grass roots movement, but sometimes life gets in the way. Or it needs your focus somewhere else. By the time I showed up, these were things that had happened and it seemed like they were relegated to the past for good. Don’t get me wrong, we still meet, we still ride, we still work on bikes. In fact, Cafe Moto was how I got introduced to EvilMotoz. Back then, EvilMotoz wasn’t really a thing. It was Kenny and Nancy who helped me bring my bike back to life after one gnarly crash in North Carolina. But that’s what happens when you extend helping hands to people - they come and gather around you. And that’s what that garage ended up being for me - a place of learning, fun, camaraderie forged over PBRs, rock music, sweat and spilled oil. it was also through one of the folks in Cafe Moto - Silver Fox Dan that I found out about 73Moto, Sean’s idea that was starting to take shape in Sanfor last year. He needed some bikes for a photo shoot one weekend and naturally, the attention whore in me sprang to life. One photo from that day is still on my IG profile. But there was something more brewing - the community was about to get bigger and I had finally found something getting built from the ground up, almost literally. As of writing this, 73Moto is still under construction. But I’ve gotten a taste of what’s to come. In the old, red brick building, under dim lights and on top of oiled wood floors, Sean is building something. I’ve caught glimpses of it, at the opening party, last summer, on ride with the group or just the man himself sharing his vision and I think I’ll be around. I think I’ll be coming back on Thursdays. Or the 2nd Sunday of each month. And maybe you should too, if you’re still trying to find your tribe.

In the spring of 2023, 73 Moto embarked on an exciting journey. Born from a passion for vintage motorcycling, we set out to create a space where enthusiasts could unite, share their love for the road, and find gear that’s as cool as their rides. Our inaugural event, hosting the Distinguished Gentleman’s Ride in May, may have had a modest turnout, but it laid the foundation for some of our most cherished relationships. It was more than an event; it was the beginning of a community. And we cant wait for DGR 2024! June marked the start of our Thursday meetups, which quickly became the heartbeat of 73 Moto. The sight of our friends donning 73 Moto shirts, hats, and patches has been nothing short of inspiring. It's a weekly reminder of the vibrant community we're building together. Our grand opening party on 7/3 was a blast, thanks to the live tunes from The Busted Sprockets and the delicious roasted pig courtesy of Sweet & Salty. It was a celebration of our shared passion and the journey ahead. Our monthly rides have become a highlight, growing with each new mile and every new face. The camaraderie on these rides is palpable, and it's thrilling to see this tradition expand and evolve. This year also saw the launch of our new 73 Moto T-shirts – the Dapper Head T, Freedom Tiger, and more – along with our hats and distinctive patches like the 7 and 3 Stars and the Bee Splat. It's been a joy seeing everyone embrace these designs. Looking ahead, we’re buzzing with excitement. We’ve been designing custom-cut and sew T-shirts that will feature our red 73 Moto tag, new jerseys, and fresh artwork. And yes, we’re already gearing up for the 2024 Distinguished Gentleman’s Ride and more unforgettable monthly rides. Thursdays at 73 Moto have become a staple, rain or shine – and we're not slowing down! Look out for the release of the 73 MoTo app, coming soon! A huge shoutout to our partners – Hedon, Torc, Holy Freedom, Deus Ex Machina, Ton-Up, Red Torpedo, Atwyld, Fuel, and our very own 73 Moto. Your quality and aesthetic play a huge role in defining who we are. As we throttle into the new year, we’re filled with gratitude and anticipation. There are big surprises on the horizon, and we can't wait to share them with our amazing community. Here’s to more rides, more style, and more unforgettable moments together!

What a whirlwind it was! The Barber Vintage Festival in Alabama was nothing short of epic. David, Sara, Kelsey, Grey and I set out on a journey that started in Sanford excited for the road ahead. From Thursday to Sunday, we were immersed in an incredible experience that left us buzzing with enthusiasm and the desire to keep fueling the 73 MoTo journey. After a predawn departure from Sanford at 4 AM, we finally rolled into Barber that Thursday afternoon. The moment we set foot on the festival grounds, a jolt of energy shot through us. The anticipation was electric, and when we laid eyes on our booth spot, grins stretched from ear to ear. We had a great set up in the Fan Zone overlooking turns 3 and 4 on the track and next to the museum. Our camper found its home at the camping spot after we dropped off our merch set up and we wasted no time breaking out our Vorro Motors Scooters to do some exploring. We were ready to dive headfirst into the festival and soak in everything it had to offer. And believe me, there was so much to see and do that we couldn't possibly cover it all throughout the weekend. Why? Because our days were filled with meeting amazing people, both familiar faces and new friends. It wasn't long before old pals started dropping by. Steve from Liquid Illusions swung by on Friday to say hello and hang out for a bit. Later that day, the party truly began when our good friends Kenny and Nancy from Evil Motos rolled up. From that moment on, it was a non-stop celebration that didn't down shift until we packed up on Sunday afternoon. For me, the absolute highlight of the trip was the track ride. They called it a parade, so I wasn't expecting my adrenaline to skyrocket, but that's precisely what happened. As I lined up for the parade, I noticed Kenny and Nancy just ahead, and then it hit me—I was right behind our buddy Chris Lo and his uncle Simon who just rode from Texas to the show. You know these guys are bad asses when they just did that ride and wanted more on the track at Barber! I couldn't have been happier to see all these motos in the same group as me. The organizers waved us forward, and when the “parade” took off, my heart raced. Everyone started twisting back the throttle and I realized this was about to be really really fun! After the first couple of turns and seeing bikes whiz by me I knew it was a green light for speed. I dropped a gear and wound my RNineT to the red. The turns dip down and around and I was working the gears down trying to get into the turns deep, I’m sure it felt better than it looked but it felt really good! Out of the turn and then throttle up and redlining the gauges. I think we did 5 laps and I didnt want to get off but they waved us into the pits and my helmet almost popped off my head because I was smiling so hard. That track run will undoubtedly remain in my top five experiences for the rest of my life—unless I convince the wife to let me buy a track bike and start racing, the look on her face when I mentioned it wasnt promising but she may come around to the idea. Sharing this experience with my son Greyson and my wife Kelsey was an incredible blessing. It's safe to say this will become an annual family tradition. Grey had a blast riding around on his Vorro scooter, and honestly, we all did. It was a fantastic way to explore the festival grounds and connect with fellow enthusiasts. We met some of the coolest people on the planet and had a record weekend outfitting all our fellow moto brother and sister enthusiasts with the coolest gear you can find in one spot. None of this would have been possible without our incredible Ace team, David and Sara. They poured their hearts and souls into the event, working tirelessly every moment we were there. Their infectious energy drew people to our booth, and I'm pretty sure Sara coined Barber's new tagline, "Happy Barber." They engaged with every person passing by and made so many new connections and friends. Barber Vintage Festival is a whirlwind of experiences, making it nearly impossible to take it all in—especially when you're promoting and selling the coolest thing around: 73 MoTo! We met incredible people from all corners of the country, and we made new friends who we're absolutely certain we'll see again next year. We're already looking forward to Barber Vintage Festival next year. And let me tell you, it's going to be bigger and badder than ever. So, here's to a "Happy Barber" and to the open roads that await us on this incredible 73 MoTo journey. Until next time! Just a few of the moments below! Follow all our socials to see all the smiles!~

It was one of those days—the kind that every motorcycle enthusiast longs for, the kind that speaks to your soul. A whisper of fall in the air, the promise of cooler days ahead. I set out on a ride today, a journey that would take me down Maytown Road in Florida. I started off in Downtown Sanford after a quick check in at Henrys Depot and after all was good I hit the road all the way down 46 to US1. As I revved up and merged onto Highway 46, little did I know that this ride would be a reminder of the magic that awaits us on two wheels, especially as the seasons change. A Glimpse of Fall: It happened as I crossed that bridge on Highway 46. The breeze shifted, carrying with it the unmistakable scent and feel of autumn. A cool, refreshing zephyr—something I hadn't felt in what seemed like an eternity—brushed against my face, and a sense of joy and relief swept through me. It was a small, simple moment, but it carried the weight of a realization: we were at the precipice of fall! Moments of Reflection: On a motorcycle, you're never truly alone, but for me it's one of the few times when I can truly find peace and solitude. It's just me, my machine, and the open road stretching out before me, an endless ribbon of possibility. No ringing phones, no emails demanding my attention, and no one to pull me in a dozen different directions. It's during these moments that I truly reflect. Thoughts come and go like the scenery, and in this solitude, I uncover truths and insights that are elusive in the noise of everyday life. Riding solo is like having my own personal sanctuary, a place to clear my mind, let go of worries, and just be in the moment. It's a communion between rider and road, an intimate time for myself, and a chance to reconnect with the simple joy of existence. These are the moments that remind us why we ride, why we seek the open road, and why, no matter where life takes us, our hearts will forever belong to the ride. Florida's Unique Riding Season: In Florida, we're blessed with the ability to ride year-round, but for us, fall is our spring, and winter is our summer, dont get me wrong I will still ride in the Florida heat of the summer but it is not as glorious. Cruising when the mercury isn't soaring into the upper 90s adds an extra layer of joy to the experience. A quick reminder its still the tail end of summer came to me when I got caught at a red light, and the wind wasn't pushing against my body, but those moments in between, when you're one with the road, are pure bliss. Leather Weather: Fall riding also means it's time to break out the riding jacket, that piece of gear we all covet. It's not just protection; it's an expression of our identity. It's our armor and our attitude, a symbol of our commitment to the ride. There's a certain magic in sliding into that jacket, feeling its weight settle around you, knowing that you're geared up and ready for whatever the road brings. So, as the days grow shorter and the lawn doesn't need cutting every week, I welcome the arrival of leather weather with open arms. It's a season of renewal, a time to rediscover the pure joy of riding, to let the worries of the day trail behind you as you hit that open road, and to relish every moment in the company of your faithful machine. So, fellow riders, embrace the fall, gear up, and hit the road. Let's make memories, chase horizons, and savor every mile as we ride into the enchanting embrace of leather weather.

The roar of engines, the thrill of speed, and the camaraderie of a passionate community – these are the elements that define the heart of motorcycling. At 73 Moto, we're excited to bring you an exclusive invitation to an event that encapsulates all of this and more. Join us at Festivals of Speed on September 10th, hosted at the majestic World Equestrian Center in Ocala, Florida. In this blog post, we unveil the details of this thrilling day and extend an open invitation to all who share our love for motorcycles, speed, and the open road. An Unmissable Destination Meetup: Rev up your excitement as our monthly ride takes a unique twist this September. We're gathering at the Festivals of Speed event, and you're invited to be part of the exhilarating experience. Set your compass for the World Equestrian Center, where the festivities begin at 11 AM. Look for the unmistakable 73MoTo tent, a hub of energy and enthusiasm that will be hard to miss. The 73MoTo Showcase: Under the shade of our expansive tent, a world of motorcycling marvels awaits. Marvel at our very own Norton Commando and the BMW R-Nine T 100 year anniversary edition, each a testament to the beauty and power of engineering. And that's not all – be among the first to explore our brand-new 73MoTo merchandise, an embodiment of our passion for style and the ride. Calling All Riders: Have you ever thought about showcasing your pride and joy, your motorcycle, to a community of fellow enthusiasts? This is your moment. Festivals of Speed has extended a hand to 73MoTo members, offering an exclusive 50% discount on general admission tickets and motorcycle registrations. Use the code "73MOTO" to unlock this exclusive offer. Let your bike bask in the spotlight and let us be your loudest cheerleaders. Seize the Opportunity: We've got exciting news – 73MoTo has been granted 15 free motorcycle registrations for the event! If the idea of putting your prized machine on display appeals to you, please reach out on 73 Moto social media pages to to get your tickets before we give them all away!! The Festivals of Speed Legacy: Step into a world where automotive luxury, innovation, and breathtaking displays merge. Festivals of Speed has a rich history of hosting events that celebrate iconic brands and their legacies. From Lamborghini's boundary-pushing designs to McLaren's racing heritage, each event promises an unforgettable experience for car and motorcycle enthusiasts alike. An Experience Beyond the Ordinary: Festivals of Speed isn't just an event; it's an immersion into a realm of automotive artistry and passion. It's a day where stories of legendary brands come to life, and where the roads of history and innovation converge. Join us in celebrating Lamborghini, McLaren, Mercedes Benz, Bentley, Ferrari, Aston Martin, Maserati, Porsche, and of course, the spirit of motorcycling. At 73 Moto, we're more than a shop; we're a community united by the love of motorcycles and the open road. Festivals of Speed is our shared destination this September 10th. Whether you're a seasoned rider, a proud owner, or someone captivated by the world of speed, you're part of our journey. Come, ride with us, and be part of a day that promises not just speed, but heart-pounding passion, unity, and a celebration of all things that make the road an unforgettable experience. Your story merges with ours at Festivals of Speed, where the roar of engines becomes a symphony of unity.

Amidst the endless possibilities of the open road, a symphony of engines and dreams merge. At 73 Moto, we embark on a celebration of strength, courage, and the remarkable journey of women in motorcycling. From those who carved the first paths to the modern trailblazers, this is a story of empowerment, and it's an invitation for you to join us on an adventure that knows no bounds. Forging the Path: Imagine an era where roads stretched but society's boundaries felt even longer. Yet, amid this backdrop, women like Bessie Stringfield and Effie Hotchkiss emerged as beacons of courage. Bessie, the "Motorcycle Queen of Miami," embarked on a cross-country odyssey, smashing stereotypes for African-American women. Effie and Avis Hotchkiss charted their own journey across continents, proving that two wheels could take them anywhere. Defying the Norms: In the 1920s, women's motorcycle clubs became havens of unity, places where the spirit of adventure thrived. Sisters Adeline and Augusta Van Buren surged ahead, riding coast to coast, a feat that resounded with determination. Their message? Limits are mere illusions on the road to exploration. Embracing Challenges: Fast forward to the 1960s, where Sue Fish wielded her prowess in motocross to shatter the glass ceiling. Beryl Swain's roar at the Isle of Man TT echoed across gender barriers, urging women to the starting line. In the present day, Sherri Jo Wilkins stands as a symbol of adventure's boundless call, weaving her journey across continents and cultures. Celebrating Unity: Today, a global community of women riders unfurls its wings. From tracks to scenic byways, women's influence colors every stretch of pavement. Social media provides a digital highway where stories intertwine, encouragement flows, and bonds strengthen, creating a support network like no other. In this journey, 73 Moto extends a hand to you, fellow adventurer. As we honor the saga of women in motorcycling, we breathe life into empowerment, spirit, and the boundless love for the road. Our new chapter, Atwyld, echoes these values. But beyond brands, this is your invitation to be part of an inspiring narrative. Join us in celebrating the pioneers, the heroes, and the everyday heroes who've stitched an inspiring tapestry within motorcycling. At 73 Moto, we're ready to lift the veil on the world of possibilities that await. Embrace the legacy of women in motorcycling as you prepare to take the wheel, where the wind whispers tales of empowerment, the road leads to endless horizons, and your journey becomes a symphony of strength.

At 73 Moto, we're all about celebrating the unique spirit of motorcycle culture and offering products that resonate with the adventurous souls on two wheels. We're thrilled to introduce you to our newest addition: Atwyld, a women's motorcycle gear and apparel brand that embodies the essence of empowerment, style, and the thrill of the ride. Founded by Anya Violet, Jaime Dempsey, and Corinne Mayer, Atwyld was born out of a deep connection to the road and a desire to merge fashion with functionality. In this blog post, we invite you to explore the world of Atwyld and discover how it encapsulates the spirit of the open road. The Essence of Atwyld: Atwyld is more than just a brand; it's a mindset, a way of life, and an embodiment of the exhilarating journey that is motorcycling. Inspired by the vastness of the road and driven by the call of adventure, Atwyld creates motorcycle gear and apparel that seamlessly blend style and function. Whether you're conquering mountain roads, cruising by the beach, exploring desert landscapes, or navigating city streets, Atwyld is your companion, enhancing your riding experience and reflecting your individuality. Empowerment and Bond to the Road: Anya Violet, Jaime Dempsey, and Corinne Mayer, the visionary founders of Atwyld, understand the profound connection between a rider and the road. Atwyld isn't just an accessory; it's an integral part of your journey, offering protection and style in equal measure. The brand is driven by the ideals of freedom, independence, and the unbreakable bond between a rider and their chosen path. Between Fear and Thrill: The Atwyld Moment: The name "Atwyld" captures a powerful moment—a space between fear and thrill, where adrenaline courses through your veins. It's that exhilarating feeling when you push beyond your comfort zone and embrace the unknown with courage. Riding a motorcycle is all about seeking out these Atwyld moments, and Atwyld gear is designed to empower you to experience this rush as often as possible. Style Meets Functionality: Atwyld offers a range of motorcycle gear and apparel that strikes a perfect balance between style and functionality. From riding jackets that offer protection without compromising on fashion to versatile streetwear that seamlessly transitions from the road to everyday life, Atwyld empowers you to ride with confidence and express your unique identity. At 73 Moto, we're proud to introduce Atwyld to our community of riders and enthusiasts. This brand encapsulates the very essence of the open road—empowerment, style, and the exhilaration of the ride. Just as we celebrate diversity and individuality within our motorcycle community, Atwyld celebrates the spirit of adventure that lives within every rider. From the mountains to the deserts, from the beaches to downtown streets, Atwyld gives you the freedom to soar. Discover Atwyld's exceptional range of women's motorcycle gear and apparel at 73 Moto. Embrace the road ahead with a brand that understands the thrill of the journey and the power of the Atwyld moment. Whether you're a seasoned rider or someone who's drawn to the allure of the open road, Atwyld welcomes you to experience the road with style, empowerment, and a sense of boundless adventure.

For enthusiasts, the world of retro motorcycles isn't just about machines; it's about stories, camaraderie, craftsmanship, and a timeless spirit of freedom. At 73 Moto, our aim has always been to champion this sentiment, be it through showcasing the impeccable design of Hedon Helmets or celebrating iconic establishments like the Ace Cafe. Today, we’re thrilled to introduce another chapter in our journey: the launch of our online shopping platform. Bridging Past and Present Much like how a retro motorcycle incorporates vintage aesthetics with modern engineering, our new online store bridges the rich history of motorcycle culture with the convenience of today’s digital age. You can now explore our curated collection of retro motorcycle gear, accessories, and more, all from the comfort of your home. Features You'll Love: 1. Digital Window Shopping: Dive into high-quality imagery and detailed descriptions, giving you a close look at the craftsmanship and design behind every product. 2. Exclusive Online Offers:Celebrating our online launch, we're offering FREE shipping on all orders for the entire month of August! Whether you're a regular at our historic downtown Sanford store or a new visitor from afar, you’ll have access to special online-only deals. 3. Seamless User Experience: Our platform is designed with you in mind, ensuring an intuitive shopping experience from browsing to checkout. Why Go Digital? This move isn't just about keeping up with the times, but about expanding our community. Our hope is that our digital platform will help us connect with more retro motorcycle enthusiasts worldwide, sharing the unique lifestyle and stories that bind us together. Just as we've paid tribute to legacies and celebrated histories, we also look forward to the new stories we'll create together online. Your Retro Hub, Now Online With the launch of our online store, we’re excited to bring a piece of 73 Moto’s spirit to your screens. Whether you're reminiscing about times spent at the iconic Ace Cafe or looking for a helmet that matches your vintage Triumph, you'll find it at our online store, all while experiencing the ethos and values that have always driven us. We invite you to explore, shop, and continue to be a part of our journey at Seventy3Moto's Online Store. And don’t forget, for all of August, shipping is on us! For those in the Sanford area, our physical store remains a haven for all things retro and motorcycle. Happy Riding and Happy Shopping! Warm Regards, The 73 Moto Team

At 73 Moto, we take immense pride in curating and presenting brands that resonate with our core ethos – a love for retro motorcycles and the unique lifestyle they represent. One such brand that we are particularly passionate about is Hedon Helmets. Hedon, derived from the word 'hedonism,' the pursuit of pleasure, perfectly encapsulates what the brand stands for. Founded in 2011 by Lindsay Chong and Reginald Flint, Hedon Helmets stands as a benchmark of the perfect fusion between style and safety. With a motto, "for those devoted to the joy of the ride and pursuit of unabashed pleasure," Lindsay and Reginald have created a line of helmets that are not just protective gear, but a fashion statement, an extension of your personality. Embodying the spirit of retro motorcycles, Hedon Helmets takes helmet design back to simpler times while integrating modern safety features. Each helmet is a work of art, crafted with an unwavering attention to detail, using the finest materials available. You'll find elements like hand-stitched leather trims, plush lining, and composite shells, each crafted to provide an unparalleled experience both in terms of aesthetics and comfort. Moreover, Hedon Helmets is renowned for the rigorous safety testing each of its helmets undergoes. So, when you are riding with a Hedon helmet, you're not just showcasing an exquisite piece of gear but also investing in uncompromised safety. At 73 Moto, we strongly believe in Hedon Helmets' vision and their commitment to crafting top-notch products. We're delighted to offer our customers a range of Hedon Helmets, believing they serve as the perfect embodiment of the retro rider spirit we endorse. So, whether you ride a Triumph, BMW, Triton, Moto Guzzi, Norton, or Honda, wearing a Hedon Helmet will only enhance your connection to the bike and the open road. 73 Moto is incredibly proud to be one of the select few retailers in the USA chosen to stock Hedon Helmets. We have a fantastic selection of these top-of-the-range helmets available, and we're more than equipped to assist you in fitting and ordering any Hedon Helmet of your choice. We invite and encourage all retro motorcycle enthusiasts to visit our store in historic downtown Sanford. It's here that you'll be able to truly appreciate the craftsmanship, style, and security Hedon Helmets offer. As we continue to foster and celebrate the retro motorcycle subculture at 73 Moto, we find in Hedon Helmets a shared passion for style, substance, and the thrill of the ride. Join us in embracing this brand that stands as a testament to the timeless allure of retro motorcycles and the unique lifestyle they inspire as well as celebrate our philosophy of Freedom Refined.

Steeped in the rich history of motorcycle culture, the Ace Cafe has left an indelible mark on riders and enthusiasts around the world. From its origins as a transport cafe to its iconic status as a gathering place for motorcyclists, the Ace Cafe holds a special place in the hearts of those who appreciate the freedom and camaraderie of the open road. In this blog post, we pay homage to the legendary Ace Cafe in Orlando, which recently closed its doors, and introduce a new chapter for riders in the city—a place that carries on the spirit of the Ace while creating a unique space for the motorcycle community A Fond Farewell to Ace Cafe Orlando: Ace Cafe Orlando, located in the heart of the city, served as a vibrant hub for motorcycle enthusiasts, offering a space where riders could come together, share stories, and immerse themselves in the world of motorcycles. Its closure marked the end of an era, leaving a void in the local motorcycle community. Embracing the Spirit of Ace: Just as the Ace Cafe captured the essence of motorcycle culture, we are proud to carry on its legacy by providing a new space for riders in Orlando. Our establishment aims to embody the same spirit of camaraderie, freedom, and passion for motorcycles that the Ace Cafe represented. While we may not bear the Ace Cafe name, our goal is to provide a welcoming environment where riders can come together, forge connections, and celebrate their shared love for motorcycles. A Nod to the Ace: An Exciting Surprise Ahead: In the spirit of honoring the Ace Cafe's roots in Orlando, we have a special surprise in store for the motorcycle community. In the coming months, we will unveil a new addition that pays homage to the legacy of the Ace Cafe and commemorates its presence in Orlando. This surprise will serve as a tribute to the rich history of the Ace and create a unique experience for riders in the city. A New Home for Orlando Riders: While we acknowledge the closing of Ace Cafe Orlando, we invite riders to join us at our new establishment, which embraces the same passion and camaraderie that made the Ace Cafe beloved by motorcycle enthusiasts. Our space is designed to foster connections, host events, and create a welcoming atmosphere where riders of all backgrounds and experiences can come together and share their love for motorcycles. Although the Ace Cafe in Orlando has bid farewell, its legacy lives on in the hearts of motorcycle enthusiasts. As we pay homage to the iconic Ace Cafe and its significant presence in Orlando, we embrace the opportunity to create a new home for riders in the city. Our establishment aims to carry forward the spirit of the Ace, providing a space where riders can connect, share their stories, and continue to celebrate the freedom and camaraderie that motorcycles bring. Stay tuned for our upcoming surprise, a tribute to the Ace and a nod to its roots in Orlando. We are excited to unveil this addition and provide a unique experience for riders in the city. Join us as we embark on this new chapter, creating memories, forging friendships, and celebrating the enduring spirit of the Ace Cafe in Orlando.

At 73 Moto, we believe that the joy of motorcycles extends beyond the thrill of the ride. It's about forging connections, sharing experiences, and building a vibrant community. That's why we host weekly Thursday meet-ups from 6pm to 8pm, where motorcycle enthusiasts and those interested in riding can come together to socialize, enjoy good food and drinks, and engage in captivating conversations about all things motorcycles. Whether you're a seasoned rider or someone curious about the world of motorcycles, our meet-ups provide the perfect opportunity to connect with like-minded individuals. One of the defining aspects of our Thursday meet-ups is the inclusive and inviting atmosphere we foster. We firmly believe that motorcycle enthusiasm knows no boundaries. Whether you ride a motorcycle or are merely interested in the culture surrounding it, everyone is welcome to join our gatherings. It's a chance to meet fellow enthusiasts, share stories, and soak up the rich knowledge and experiences of the community. Every Thursday, we gather at 6pm, and the energy at 73 Moto starts buzzing. Motorcycles serve as the common thread that binds us all, igniting passionate discussions and inspiring new connections. From sharing tales of memorable rides to discussing the latest trends in motorcycle customization, there's never a shortage of captivating conversations. Our meet-ups are the perfect platform to learn, ask questions, and expand your knowledge about motorcycles, gear, maintenance, and more. Our Thursday meet-ups are not limited to experienced riders; they also welcome individuals who are curious about motorcycles and eager to learn more. If you're considering venturing into the world of motorcycles, our community will happily guide you, offering insights and advice based on their own experiences. It's a fantastic opportunity to learn from seasoned riders and gain a deeper understanding of the motorcycle culture. At 73 Moto, we strive to create a sense of belonging for everyone who walks through our doors. Whether you're a regular attendee or a first-time visitor, you'll be embraced by a community that shares your passion and enthusiasm. Through our Thursday meet-ups, lifelong friendships have been forged, riding buddies have been discovered, and a support network of like-minded individuals has been established. Our Thursday meet-ups at 73 Moto are more than just gatherings; they are a celebration of the motorcycle community and the shared love for all things two-wheeled. It's a place where riders and enthusiasts can connect, engage in meaningful conversations, and create lasting memories. Whether you're a seasoned rider, a curious newcomer, or someone in search of a welcoming community, we invite you to join us every Thursday from 6pm to 8pm. Come and experience the camaraderie, the laughter, and the sheer joy of being surrounded by fellow motorcycle enthusiasts at 73 Moto. Remember to mark your calendars and spread the word about our Thursday meet-ups. Together, let's create unforgettable moments and strengthen our ties within the motorcycle community. Join the club https://www.seventy3moto.com/members See you there!

Introduction: At 73 Moto, we recently hosted our first-ever Distinguished Gentleman Ride in Sanford, FL, and it was an unforgettable experience. With a group of passionate riders, we embarked on a 30-mile journey through the charming streets of downtown Sanford and around the city. The ride not only showcased our love for retro motorcycles but also allowed us to contribute to a worthy cause. In this blog post, we'll recap the highlights of the ride, the impact we made, and our plans for future events. Setting the Wheels in Motion: As part of our commitment to supporting men's health, we decided to organize a Distinguished Gentleman Ride in collaboration with the global event that unites classic and vintage motorcycle enthusiasts worldwide. We gathered a group of 15 dedicated riders, all dressed in their finest dapper attire, to make a statement while riding for a cause. Exploring Sanford's Streets: The ride began at our store, where the participants gathered with their beautifully restored and customized retro motorcycles. The engines roared to life as we embarked on our journey through the heart of Sanford. We carefully planned a route that showcased the city's architectural gems, scenic spots, and vibrant downtown atmosphere. A Charitable Milestone: The Distinguished Gentleman Ride in Sanford was not only about riding in style; it was also an opportunity to make a positive impact on men's health. Through the collective efforts of our riders and the support of our community, we raised an impressive sum of over $4,000. This contribution will go towards supporting important initiatives and raising awareness about men's health issues. Building on Success: With the overwhelming success of our inaugural Distinguished Gentleman Ride, we are already looking forward to next year's event. Our goal is to make it even bigger, attracting more retro motorcycle enthusiasts and raising greater awareness and funds for men's health causes. We are committed to creating an annual tradition that brings together the community while indulging in our shared passion for motorcycles and philanthropy. Join Us: We invite all retro motorcycle enthusiasts, whether experienced riders or newcomers, to be a part of this inspiring event. Stay tuned for updates and announcements about next year's Distinguished Gentleman Ride on our website and social media channels. Together, we can continue to make a meaningful difference in the lives of men while celebrating our love for retro motorcycles. Conclusion: Our first Distinguished Gentleman Ride in Sanford, FL, was a resounding success, uniting riders with a shared passion for retro motorcycles and a commitment to supporting men's health. The ride through downtown Sanford showcased the beauty of the city and the camaraderie among the participants. We are grateful to everyone who contributed to the event's success and raised over $4,000. As we look ahead, we are excited to build on this momentum and make the Distinguished Gentleman Ride an annual tradition that leaves a lasting impact on our community. Remember to check our blog and social media channels for updates on future events and join us in riding for a cause. Together, we can make a difference while indulging in our passion for retro motorcycles.