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Unleashing Freedom: A Journey of Empowerment with 73 Moto



Amidst the endless possibilities of the open road, a symphony of engines and dreams merge. At 73 Moto, we embark on a celebration of strength, courage, and the remarkable journey of women in motorcycling. From those who carved the first paths to the modern trailblazers, this is a story of empowerment, and it's an invitation for you to join us on an adventure that knows no bounds.



Forging the Path:

Imagine an era where roads stretched but society's boundaries felt even longer. Yet, amid this backdrop, women like Bessie Stringfield and Effie Hotchkiss emerged as beacons of courage. Bessie, the "Motorcycle Queen of Miami," embarked on a cross-country odyssey, smashing stereotypes for African-American women. Effie and Avis Hotchkiss charted their own journey across continents, proving that two wheels could take them anywhere.


Defying the Norms:

In the 1920s, women's motorcycle clubs became havens of unity, places where the spirit of adventure thrived. Sisters Adeline and Augusta Van Buren surged ahead, riding coast to coast, a feat that resounded with determination. Their message? Limits are mere illusions on the road to exploration.


Embracing Challenges:

Fast forward to the 1960s, where Sue Fish wielded her prowess in motocross to shatter the glass ceiling. Beryl Swain's roar at the Isle of Man TT echoed across gender barriers, urging women to the starting line. In the present day, Sherri Jo Wilkins stands as a symbol of adventure's boundless call, weaving her journey across continents and cultures.



Celebrating Unity:

Today, a global community of women riders unfurls its wings. From tracks to scenic byways, women's influence colors every stretch of pavement. Social media provides a digital highway where stories intertwine, encouragement flows, and bonds strengthen, creating a support network like no other.



In this journey, 73 Moto extends a hand to you, fellow adventurer. As we honor the saga of women in motorcycling, we breathe life into empowerment, spirit, and the boundless love for the road. Our new chapter, Atwyld, echoes these values. But beyond brands, this is your invitation to be part of an inspiring narrative.


Join us in celebrating the pioneers, the heroes, and the everyday heroes who've stitched an inspiring tapestry within motorcycling. At 73 Moto, we're ready to lift the veil on the world of possibilities that await. Embrace the legacy of women in motorcycling as you prepare to take the wheel, where the wind whispers tales of empowerment, the road leads to endless horizons, and your journey becomes a symphony of strength.

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