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The Crash – A Turning Point It was one of those Florida mornings where it actually felt good to get outside, rare in the dead of summer. Down here, the heat hits like a wall, and summer is like winter up north. It keeps most of us inside under the A/C or sitting at the bar wondering if we should’ve bought a boat or a jet ski instead of a motorcycle. KTM XCW 300 That Morning I usually don’t ride my dirt bike solo, especially not way out in the Ocala National Forest. But it’s tough to find guys who are into all of it like I am, track, street, and dirt. Most of my crew sticks to the asphalt, and I get it. Riding in Florida’s sugar sand is a full-body workout, and it’s not for everyone. I had plans to ride that morning with a friend, but he had truck trouble the night before. I thought about skipping it, but I needed to get out and clear my head. I’ve ridden Wandering Wiregrass more times than I can count, solo and with a crew, so while I knew I’d be alone, I wasn’t too worried. I said a quick prayer like I always do before hitting the trails, asked for some protection, and set off without any plan to push hard. Just wanted to ride. The Hilltop That Morning The conditions were actually perfect. We’d had some rain, and I headed out early before the heat cranked up. I found myself on a few new trails I hadn’t explored before, heading east down the powerline. I was looking for a landmark on the map, Shockley Cemetery, but ended up finding something else. There was a small hill, which always gets my attention out here since Florida’s pretty flat. I stopped, took some photos, and cracked my first water. I was stoked on this new fender pack I’d installed, perfect spot to stash water, phone, and keys without having a backpack bouncing around on my neck. When I checked my phone, I realized I’d blown past the cemetery but saw another point of interest on the map, a lone gravestone for someone named Jeremiah M. Brewer, tucked out in the woods. I followed the trail and found it. Just one headstone, way out there. Turns out Jeremiah was a soldier buried there since 1877. I’d gone pretty deep at that point, so I decided to head back toward the truck. I figured I’d make a pit stop, grab another water, and maybe go back out again. I was working my way back, following the trails back toward the powerline and the trailhead. About a quarter mile from the truck, I wasn’t even riding that hard. Usually, I open it up a bit in that section, it’s straight, wide, and has a mix of hardpack, whoops, and sugar sand. But that day, I was cruising. Not pushing it. Just flowing. Then it happened. My front tire kicked hard to the right, then to the left, and in a split second I remember thinking clear as day:  “I’m going down.” I don’t remember being in the air or the landing, just waking up flat on my back, staring at the sky, gasping for air. “You just got the wind knocked out of you,” I told myself. “Breathe. You’re fine.” But I wasn’t fine. Every breath hurt like hell, and I could tell something wasn’t right. I laid there grunting, trying to keep my cool, but it was clear,  this wasn’t just a bruised rib or a sore shoulder. I tried to roll over. Bad idea. The pain was brutal. So I just laid there thinking I’d bounce back in a few minutes. I told myself I’d get back to the truck, load the bike, and drive to the hospital. Amazing how we lie to ourselves in moments like that. I managed to roll onto my knees, resting my head on the bike seat. The bars were buried in the sand, and gas was dripping from the overflow. I figured if I could lift it up, I could lean on it and maybe start moving. I grabbed the seat and pulled. Nope. That wasn’t happening. That’s when it hit me:  “I’m in real trouble.” I laid back in the sand and looked up the trail. My new fender pack,  the one I was so pumped about,  had flown off mid-crash and was about 50 feet away. I thought, Okay, it’s Saturday, someone else will be riding. I’ll wave them down, have them grab my key, and help me out.  Still fooling myself. I laid there for what felt like 30 or 40 minutes. I could hear bikes off in the distance. Every time I heard one, I’d raise my arm. But in the forest, a bike can sound close when it’s actually a mile away. And just like that…  gone. Then the ants showed up. Crawling on me, biting. I knew I had to move. I dug deep, flipped to my stomach, and crawled to my pack. That crawl felt like it took everything I had left. At first, I was thinking I’d call my wife. But by the time I got there, I knew better. I needed to call 911. I had cell service, somehow. I made the call. The dispatcher had trouble locking in my location, and I couldn’t talk well, every breath was shallow and sharp. But I was familiar with the area and told her, “I’m about a quarter mile in, under the powerline, just off the Wandering Wiregrass trailhead.” She stayed with me on the line, updating me as help got closer. “I can hear the sirens now,” I told her. Within 15 minutes, they were at the trailhead. Getting in to reach me was another story. After some back and forth, the crew decided to drive in. Thank God they did. Being carried out would’ve been a nightmare. They reached me, braced my neck, cut away my jersey, and assessed the damage. Boots, chest protector, jersey,  all left behind. Then came the call I’d been dreading. My wife. “Hey babe… don’t freak out, but I’m going in an ambulance.” She didn’t believe me at first. “Sean, don’t be an ass. I know you’re joking.” I couldn’t even respond. The emotion finally hit. I handed the phone to the medic. “Yes, ma’am,” he said, “we’re with your husband. He’s okay, but we’re taking him to the hospital.” They slid the board under me and loaded me up. The team had to carefully plan how to get out without getting stuck, but once they figured it out, we were gone. My bike, my gear, my pride,  all left behind in the sand. But I was alive. The closest trauma center was in Sanford 55 minutes away so I was headed home. Just not the way I thought I’d get there. The Aftermath – Why We Ride Together I finally arrived at the hospital and didnt see them because I was strapped to a stretcher but no surprise my family was there waiting for me. Kelsey, Bella and Greyson, I teared up when I saw them over me in the emergency room and took a brief moment to thank God for all that I have.  I was so thirsty and remember I was on my way back to my vehicle on the trail to get more water when this happened now all I wanted was a drink of water. That’s it. The nurse shook her head and said, “Not until the doctor sees you. In case they need to rush you into surgery.” The pain had gone from bad to unbearable. Whatever they gave me in the ambulance had started to wear off, and it was clear they’d maxed out what they could give me on the way. They tried to ease it with another dose, but it barely touched the edges. I just wanted to lean over and get the weight off my back, but every time I tried, the nurse would rush over “You need to stay on your back and stay still.” No one knew yet if there was damage to my neck or spine, so they weren’t taking chances. But man... my back was on fire. And yet, I knew the meds had done something, because I felt just good enough in the ambulance to snap a selfie. A stupid little moment of levity in the middle of chaos. Word started to spread quickly. My phone lit up with messages. One of the first to reach me in person was Ram — a close friend and a doctor at another local hospital. He dropped everything to come check in. By then I’d already been through a full round of scans — CT, X-rays, MRI. Ram looked them over and called a neurosurgeon he knew personally. The early opinion? Maybe I’d lucked out. It might not require surgery. But we’d have to wait for the neurosurgeon from the hospital to make the call. That wait ended up being 26 more hours. But in the meantime, help started pouring in. Kevin and Dawn — two longtime friends — called as soon as they heard what happened. “What can we do?” My wife passed along the offer. And even though I hated to ask, there was one big problem: my bike and all my gear were still out there in the forest. Without hesitation, they stepped up. They drove out to the trails, saw the scene of the crash, and didn’t blink. It started pouring rain, Florida style, but that didn’t stop them. Dawn got on my bike and rode it through the sand back to the trailhead. They loaded it up on my trailer, unhooked it, and brought it back to the house. Then, without skipping a beat, they turned around and went back out again to pick up my car. The key had been with me in the ambulance, tucked safely into the only thing I still had with me: my trusty fender pack. Pic From Dawn Picking Up My Gear Dawn told me later that the KTM fired up with a single push of the button, electric start never felt more heroic. So let’s look at this. A doctor friend stepped in on his own time, made calls to a neurosurgeon, and gave me hope when I needed it most. Two friends spent an entire day driving to Ocala, twice, in the pouring rain to rescue my gear and my pride. Meanwhile, my phone was flooded with messages, people checking in, offering help, sending love. This... is the bike community. This is why we ride. Not just for the adrenaline, or the freedom, or the machines, but for each other . When one of us goes down, the whole crew shows up. And in that hospital bed, hurting and unsure what came next, I started to see it clearly: This was more than a crash. This was a wake-up call. The Shift – A New Chapter It’s been a week since the crash. The bruises are still fresh, the pain is still there, but something deeper has started to settle in peace, perspective, maybe even purpose. My Cut Up Jersey Recovered By Kevin & Dawn The calls, the texts, the visits, the prayers especially my family and all of my wife, Kelseys, sacrifices and holding in her urge to tell me how worried she was and how stupid I am for riding by myself. all of it helped carry me through. Every message, every “you good?” or “whatever you need,” patched me up in ways no doctor could. That kind of love doesn’t just come from nowhere. That’s community. That’s family. That’s the soul of this 73 Moto tribe. I’ve spent the past few days doing what I never make enough time for, sitting still. Thinking. Praying. Reflecting. This wasn’t just a crash. It was a page turning. A chapter closing. And a new one opening wide. With the all-new Ace Cafe about to open, it’s hard not to feel like this was symbolic, like something bigger was at work. It leaves me wondering: do we create our own reality sometimes without meaning to? We pray for change, we ask for our path to shift, we ask God to intervene… but maybe we’re not paying attention to the signs. Maybe we’re not following the trail markers. And maybe, sometimes, it takes a hard jolt,  or a big crash,  to shake us awake. That’s what this feels like. I’ve been praying for clarity. For direction. For some kind of shift. I didn’t expect it to come from the dirt, but maybe that’s exactly what I needed. God answered,  not with a whisper, but with a wake-up call. And He didn’t just show up. He showed up through people. A few days after the crash, I made it to the 73 Moto meetup,  back brace and all. I wasn’t sure what to expect, but what I walked into hit me hard in the best way. People didn’t just say hello. They said, “Can I hug you?” And then they did,  gently, carefully, wrapping their arms around me like they meant it. And they did. Sara came up and told me how scared she’d been when she heard. Gordon, Peter, Deb, Ashley, so many others,  stopped everything to listen, to check on me, to offer help. I had the chance to share the story in person, standing there surrounded by people who genuinely cared. It was overwhelming in the most beautiful way. And it hasn’t stopped. Tomorrow, David is bringing us dinner,  just because. Just to help. And I know more help will come, because that’s who this community is. This is what it means to ride with people who live with heart. This is why we ride. This is why we build. Not just for the bikes. Not just for the speed. But for the connection. For the meaning. For the reminder that we’re never doing this alone,  not the riding, not the crashing, not the rebuilding. So yeah, this is a new chapter. Maybe one I planned for, maybe one planned for me. But one I’m walking into with open eyes, a grateful heart, and a little more faith in the road ahead. Because even when the trail gets rough,  I know now, without a doubt,  I’m on the right path. And I’ve got the right people riding with me. 73 MoTo 🏁

Motorcycling has always been about freedom, rebellion, and pushing boundaries . But for too long, the women who ride have been overlooked . She Rides: The Women’s Motorcycle Revolution  is here to change that. This isn’t just a film—it’s a movement. And this movement needs ALL riders—men and women—to stand with us . We’re telling the untold stories  of women who have defied expectations, conquered racetracks, and paved the way for future generations of riders. With over $200,000 already invested , She Rides  is nearly complete. But now, we need one last push to get this film out to the world —and that’s where YOU come in. This Isn’t About Money—It’s About Support Yes, we’re raising funds on Indiegogo , but this campaign is about something bigger . It’s about proving that this story matters. It’s about showing the world that the women who ride— past, present, and future —deserve to have their voices heard. We need support from both men and women , from lifelong riders to those who just love the culture. This film is for everyone who believes that motorcycles are about passion, freedom, and breaking barriers—no matter who you are. She Rides at Mama Tried Even if all you can contribute is $10 , your support sends a powerful message: 🔥 Women in motorcycling deserve recognition. 🔥 Their stories matter. 🔥 This film needs to be seen. We’re asking for support, not just dollars.  If enough people stand with us—even with a small donation—it tells the industry, the media, and the world that this is a film worth watching . Back the Film & Get Exclusive Perks! To show our appreciation, we’ve created limited-edition perks  ONLY available to our Indiegogo backers: Did I Ask Hoodie 🎟️ $50+ (1st Gear)  – Early Digital Release 👕 $150+ (2nd Gear)  – She Rides  “Pit Crew Pack” 🔥 $500+ (3rd Gear)  – Crew Chief Hoodie + T-Shirt Combo + She Rides Hat and more 🎬 $750+ (4th Gear)  – Team Manager Your Name in the Film Credits + Hoodie + T-Shirt 🎞️ $1000+ (5th Gear)  – Checkered Flag - VIP Screening Invite + Your Name in the Film + All Merch 🏍️ $1,000+ (6th Gear)  – World Champion - ✅ VIP Premiere invitation Screening 2 Tix – Experience film at exclusive screening ✅ VIP Memorabilia Your Support Could Win You a 73 Moto Cordura Riding Jacket! To show our appreciation, we’re also giving away an exclusive 73 Moto Cordura Riding Jacket  to one lucky backer. Here ’s how to enter: ✔ Be one of the next 50 contributors to our Indiegogo campaign. ✔ Your contribution level  determines your chances: 🎟️ Tier 1 ($25+)  = 1 Entry 🎟️ Tier 2 ($50+)  = 3 Entries 🎟️ Tier 3 ($100+)  = 10 Entries 🎟️ Tier 4 ($250+)  = 15 Entries 🎟️ Tiers 5 & 6 ($500+)  = YOU GET A JACKET—no drawing necessary! The clock is ticking , and once we hit 50 new backers, the giveaway is closed! Be Part of the She Rides  Movement This is our moment  to make history. If you ride, if you love motorcycles, if you believe in breaking barriers— this is your chance to stand with us. 🚀 Support She Rides  on Indiegogo Today →  [Indiegogo Campaign Link] Every dollar. Every share. Every rider who stands with us makes a difference. Let’s cross the finish line together. The Womens Motorcycle Revolution

At 73 Moto, we know that your riding gear isn’t just about protection—it’s a statement. Whether you’re tearing down the open road or cruising through town, your jacket should be a perfect blend of style, safety, and comfort . With riders showing a huge interest in our jackets , we’re diving into what makes them the ultimate must-have for motorcyclists  and why they’re gaining so much attention. 1. Why Every Rider Needs the Right Jacket A great motorcycle jacket does more than look good—it’s your first line of defense  against the elements and the unexpected. Our jackets at 73 Moto are designed for maximum comfort, durability, and protection  while maintaining a sleek, stylish edge. Here’s why they’re a cut above the rest: CE-Certified Protection:  Built with high-quality Cordura or leather, each jacket includes CE-certified armor  to keep you safe on the road. Lightweight & Comfortable:  Unlike bulky leather jackets, our designs are made for all-day wear without compromising safety. Designed for Riders, by Riders:  Every stitch, patch, and stripe is inspired by real riders who understand what works. 2. The Best Jackets in Our Collection 🔥 The 73 Moto Men’s Leather Jacket Classic racing stripes and premium leather Lightweight, breathable, and durable CE armor included for protection 👩‍🦰 The 73 Moto Women’s Leather Racing Jacket Women’s cut for a sleek, tailored fit Designed with classic 7 & 3 stars artwork Premium materials for both fashion and function 🌎 The 73 Moto Unisex Cordura Riding Jacket High-performance Cordura fabric for superior durability Wind-resistant and breathable design Perfect for both men and women Each jacket is built with a blend of heritage and modern innovation , giving you the perfect balance of function and style. 3. Jackets That Are Turning Heads Our analytics show that riders can’t get enough of our jackets page , making it one of the top destinations on our website. If you haven’t checked them out yet, now’s the time to upgrade your gear! 🚀 Limited Edition Releases:  We drop special designs throughout the year—stay tuned for exclusive new styles ! 📸 Join the 73 Moto Movement:  We love seeing our riders in action! Tag us on Instagram @Seventy3Moto with #73MotoGear for a chance to be featured. 🔥 Ready to Ride?  Browse our full collection now and find the perfect jacket  for your next adventure. [Shop Now] https://www.seventy3moto.com/ Final Thoughts: A motorcycle jacket isn’t just a piece of gear—it’s an extension of your personality. At 73 Moto, we’re proud to bring you jackets that are as tough and stylish as the riders who wear them. Stay safe, ride hard, and look good doing it. #73Moto #RideFastLookGood Want to stay updated?  Subscribe to our newsletter for the latest releases, exclusive discounts, and more!

Frequently asked questions about events and merchandise HOME WOMEN MEN HELMETS ACCESSORIES MEETUPS & EVENTS BRANDS BLOG About Us More FREQUENTLY ASKED QUESTIONS What are your hours and location? Shopping is available online 24 hours a day Our warehouse is located in Sanford, FL. at 115 N Laurel Ave. The physical store is currently closed for remodeling. How can I stay updated on upcoming events at 73 MoTo? To stay updated on upcoming events at Seventy3MoTo, you can check our official event calendar on the home page of our website or join our community for exclusive event notifications. seventy3moto.com/meetup-events What type of merchandise can I find at Seventy3MoTo? At Seventy3MoTo, you can find a wide range of merchandise including retro motorcycle gear, apparel, helmets, gloves, accessories, and more. Explore our curated selection for the perfect vintage-inspired items. Where do you ship? Domestic and International shipping is available. Free shipping within United States for orders over $50 and Free International shipping for orders over $200. How long does shipping take for orders placed at 73 MoTo? At 73 MoTo, we strive to ensure your Café Racer gear reaches you as quickly as possible. Our standard shipping option typically takes 3-10 business days. If you need your premium retro-style helmets, jackets, or other gear sooner, we also offer a priority shipping option that usually delivers within 3-5 business days. Please note that delivery times may vary based on your location and any external factors affecting shipping services. What payment types do you accept? We accept a range of payment methods including major credit cards (Visa, MasterCard, American Express) PayPal, and store credits or gift cards issued by 73 Moto. How do I return or exchange an item? Return Window: Items can be returned within 10 days of the receipt date for a full refund or exchange. Condition of Returned Items: To be eligible for a return, items must be unused, in the same condition that you received them, and in their original packaging. Return Process: 1. Contact Us: Before returning an item, please use our contact form to contact our customer service team to initiate the return process. 2. Shipping: You are responsible for shipping the item back to us. We recommend using a trackable shipping service or purchasing shipping insurance, as we cannot guarantee receipt of your returned item. 3. Receipt and Inspection: Upon receipt of your return, our team will inspect the item(s) and process your refund or exchange. Refunds: Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. If approved, your refund will be processed, and a credit will automatically be applied to your original method of payment within 3 business days. Exchanges: If you need to exchange an item for the same item in a different size or color, follow the return process mentioned above. Please note in your initial contact that you are seeking an exchange rather than a refund. Sale Items: Only regular priced items may be refunded. Sale items cannot be returned or refunded. Damaged or Defective Items: If you receive a damaged or defective item, please contact us immediately using our contact form. We will arrange for a replacement and cover any shipping costs. What if an item I want is out of stock? We pride ourselves in our unique and top-tier products. Unfortunately, that means sometimes items are Limited Edition and unavailable for re-order. If you ever come across an item that you really love, feel free to reach out to us, and if it's possible to get it for you, we will do everything we can to help you! Does 73 MoTo offer any sales or discounts on their products? Yes, 73 MoTo frequently offers sales and discounts on a variety of products. We have an entire sales section on our website where you can find premium retro-style helmets, jackets, gear, and more at discounted prices. To check out our latest deals, visit seventy3moto.com/on-sale. Whether you're a seasoned Cafe Racer enthusiast or new to the scene, our sales section is the perfect place to find top-quality gear at reduced prices.

Discover high-quality retro motorcycle gear and apparel at 73 Moto. Shop our curated selection of vintage-inspired clothing, helmets, and accessories from top brands, perfect for cafe racer, scrambler, and bobber enthusiasts. ALWAYS BE ORIGINAL NEW ARRIVALS ARE HERE Shop Now LIMITED EDITION COLLECTION New Arrival 73 MoTo Tiger Crop Price $85.00 Add to Cart 73 MoTo Logo Sticker Price $3.00 Add to Cart New Arrival 73 MoTo 'Rainbow Wings' Women's Crop Top Tee Price $40.00 Add to Cart New Arrival 73 MoTo 'Dapper Head' Women's Plunging Scoop Neck Black Tank Top Price $40.00 Add to Cart New Arrival 73 MoTo 'Girls Ride Fast' Women's White V-Neck Tee Price $40.00 Add to Cart New Arrival 73 MoTo Women's Motorcycle Racing Leather Jacket Price $399.00 Add to Cart New Arrival 73 MoTo Unisex Lightweight Motorcycle Riding Jacket (CE) Price $299.00 Add to Cart New Arrival 73 MoTo Men's Black Leather Racing Jacket Price $399.00 Add to Cart New Arrival 73 MoTo '1 Wings' Patch Price $15.00 Add to Cart New Arrival Ace Cafe Sanford Sticker Price $6.00 Add to Cart New Arrival Ace Cafe Sanford LIMITED First Edition White Tee Price $30.00 Out of Stock New Arrival Ace Cafe Sanford LIMITED First Edition Black Tee Price $30.00 Out of Stock Bearded Alchemist Beard Comb Price $20.00 Add to Cart Bearded Alchemist Beard Brush Price $20.00 Add to Cart Mean Bird 'Flying Machine' Men's Charcoal Tee Price $30.00 Add to Cart Mean Bird 'Mean Machine' Men's Charcoal Tee Price $30.00 Add to Cart Mean Bird 'Road Runner' Men's Charcoal Tee Price $30.00 Add to Cart Mean Bird Bike Week 2019 'Easy Beach' Men's Black Tee Price $10.00 Add to Cart Mean Bird 'Mean Machine' Men's Green Tee Price $30.00 Add to Cart Mean Bird 'Free Rider' Women's Charcoal Tee Price $30.00 Add to Cart Mean Bird 'Free Rider' Men's Charcoal Tee Price $25.00 Add to Cart Mean Bird 'Bike Week Beach Hog' Women's Black Tee Price $40.00 Add to Cart Mean Bird 'Bike Week Beach Hog' Men's Black Tee Price $40.00 Add to Cart Mean Bird 'Easy Bird' Men's Black Tee Price $20.00 Add to Cart Load More Shop All #INSTAGRAM

Discover the comprehensive Privacy Policy for 73 Moto, an online store committed to protecting your data. Learn how we safeguard your information. HOME WOMEN MEN HELMETS ACCESSORIES MEETUPS & EVENTS BRANDS BLOG About Us More PRIVACY POLICY Privacy Policy Privacy Policy July 16, 2024 Introduction At Seventy3MoTo, we value the privacy of our customers and visitors to our website, Seventy3MoTo.com. This privacy policy outlines how we collect, use, and protect your personal information. By using our website, you consent to the practices described in this policy. Information We Collect We collect personal information in two primary ways: 1. Email List Enrollment: When you subscribe to our email list, we collect your email address. 2. Purchases: When you make a purchase, we collect the necessary information to process and ship your order, which may include your name, email address, shipping address, and payment information. Use of Information The personal information we collect is used for the following purposes: - Order Processing and Shipping: To fulfill and ship your orders. - Monthly Newsletter: To send you our monthly newsletter if you have enrolled in our email list. We do not sell or share your personal information with third parties, except as necessary to process payments. Cookies and Tracking We use tools provided by Wix to review our traffic analytics. These tools may use cookies and other tracking technologies to collect information about your interactions with our website. This data helps us understand how visitors use our site and improve your experience. Third-Party Services We do not use any third-party services beyond those provided by Wix for website hosting, traffic analytics, and security. User Rights You have the right to access, update, or delete your personal information. You can unsubscribe from our newsletter by following the instructions in the email, or you can contact us directly at Sean@seventy3moto.com to request the deletion of your information. Data Security We use Wix's platform to host our website and rely on their security measures to protect your personal information. While we strive to protect your data, please be aware that no security system is completely infallible. Children's Privacy We do not knowingly collect personal information from children under the age of 16. If we become aware that we have inadvertently collected such information, we will take steps to delete it. Policy Updates We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. Any changes will be posted on this page, and the date of the latest revision will be indicated at the top of the policy. Contact Us If you have any questions or concerns about this privacy policy or our data practices, please contact us at Sean@seventy3moto.com . Privacy Policy